Are you an established or aspiring visual artist, crafts person, musician, writer, actor, dancer, designer, editor or other creator?

If you are a creative entrepreneur in any discipline who wants to start or grow a business doing what you love to do, this half-day workshop is for you.

You will have access to 4 accompanying webinars for the topics on:

1)      Marketing: the Nuts and Bolts – the 4Ps that make up the market mix, setting goals, closing sales, promotional tactics, etc.

2)      Social Media Marketing – Developing strategy and identifying platforms

3)      Project Management – be able to organize planning process for any project, e.g., writing a grant, techniques to break down projects, etc.

4)      Basic Budgeting – how to project budget on limited, seasonal and/or unpredictable resources which includes resources and templates.

Learning Outcomes

– Demonstrate a better understanding of own personal attitudes to business;
– Describe what a business plan is and why it is important;
– Establish realistic goals with relevant outcomes;
– Understand the basic skills needed to run a business;
– Apply planning tools to own businesses;
– Use practical market research techniques to better identify and understand target markets;
– Create a simple marketing strategy; and
– Prepare an annual or project budget.

REGISTER HERE FOR APRIL 5, 2016
Toronto City Hall, 9am-12:30pm

REGISTER HERE FOR OCTOBER 13, 2016
North York Civic Centre, 9am-12:30pm

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