MusicOntario presents the March Webinar Series 2026

Join us this March for a three-part webinar series designed to support artists and music professionals at every stage of their careers. From building ADHD-friendly systems to creating a healthier relationship with social media to understanding the legal foundations of your music, this series offers practical tools you can put into action right away.

All sessions will take place on Zoom.

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Posting with Purpose: Using Social Media to Support Your Artistry, Not Replace It

Friday, March 13, 2026

Zoom Webinar @ 12:30 PM

Social media can support your artistry, but it shouldn’t replace it.

In this session, creative strategist Victoria McEwan will guide artists through building a healthier and more intentional relationship with social platforms. Together, you’ll explore how to build genuine community, understand what different platforms are actually useful for, and participate in a live content ideation exercise to leave with a strategy that feels sustainable and authentic.

What you’ll gain:
• A clearer understanding of how platforms can serve your music
• Practical community-building strategies (online and offline)
• A live content exercise you can apply immediately
• A framework that centers your artistry first

About the speaker

Victoria McEwan is a creative strategist and founder of Look Up, a boutique creative studio helping artists and music teams build intentional online communities. With a background in experiential marketing and photography, she blends strategic thinking with both an artist's and a fan's perspective to create work that feels authentic, thoughtful, and human. Her work has included projects with Tokyo Police Club, MONOWHALES, Vector Management, and 604 Records, among others. Follow her on Instagram at @vic_shmik and @lookupstandout.

Click here to register for this webinar.