Sync'd Up: Meet us in Ottawa to Dive into Music Placements and Publishing
An intimate sit-down with industry professionals to explore the world of sync placements and music publishing. This discussion will provide valuable insights on how artists can navigate the complex terrain of licensing their music for film, TV, ads, and more. Gain practical tips on how to break into the sync world, what music supervisors are looking for, and the steps to protect your rights. Whether you're new to the industry or seeking to expand your expertise, this session is essential for artists serious about growing their careers through sync placements and publishing opportunities
More about the Panelist
Moderator - Skye Wallace
Panelist - Kyle Merkley
Kyle Merkley, aka SONGCHOPPER, is a Music Supervisor, Music Editor, and Music Producer with credits on over 1,000 episodes of TV, includingThe Office Movers(CRAVE),The Lake(Amazon Prime),Ruby & The Well(BYU/Family),Murdoch Mysteries(CBC), andHudson & Rex(CityTV). As a musician, Kyle has worked with top-24 Canadian Idol contestants, produces electronic music under various pseudonyms, and has appeared onEntertainment Tonight: Canadaand MuchMusic'sdisBAND.
Panelist - Michelle Allman-Esdaille
As the CEO of The HOOK Sync Group, Michelle Allman-Esdaille has made a significant mark in the world of sync licensing, breaking barriers as the only Black female in Canada to own and operate her own sync agency since 2020. Her leadership is not just about business; it’s about creating opportunities and uplifting voices from underrepresented communities. The HOOK Sync Group proudly represents artists, music producers, composers, songwriters, and arrangers within the BIPOC, LGBTQ+, and recognized-as-female communities, ensuring their talents are seen and heard across the entertainment industry.
Under Michelle's guidance, The HOOK Sync Group has secured impressive sync placements, including spots on BET+, HGTV, TLC, VH1, Bravo, CNN and more. These successes are a testament to her deep industry connections and unwavering commitment to showcasing diverse talent.
Moreover, Michelle has pioneered the Sync Music Production Accelerator, a groundbreaking program designed to educate and empower Black producers in creating music for TV, film, commercials, and games. The Accelerator, alongside various sync courses curated by Michelle, is making a tangible difference by equipping participants with the skills and knowledge needed to thrive in the competitive world of sync licensing.
Through her visionary leadership and dedication, Michelle is not only transforming the landscape of sync licensing but also forging a more inclusive and equitable future for the music industry. Her work continues to inspire and create pathways for the next generation of diverse talent.