New Value of Music Research and Website
Re:Sound has announced the lunch of a new website that reports the findings of the organization's research regarding the value of music in Canadian society.
The Music Has Value research can be helpful for outreach to businesses under our public performance tariffs, in helping to educate them on the extent to which music has real value to their customers. Outside of infusing the music ecosystem with increased performance royalties, and helping Canadian businesses leverage music to reach their business goals, the Music Has Value project hopes to help change minds culturally on the value of music as well as persuade political stakeholders to support the legal use and fair compensation of music creators.
While some research of this kind exists in other countries like the UK, and SOCAN recently conducted some limited polling of businesses themselves, this is the first Canadian consumer research on the interaction of recorded music and customer experience in businesses like restaurants, nightclubs, hotels etc. The results are very positive, including:
- 93% of Canadians say music enriches their life
- 90% believe that music impacts the ambiance of a bar or nightclub
- 87% of Canadians agree that they would prefer to patronize businesses that support musicians by using music legally and ethically
- 34% of Canadians believe that the music businesses play impacts their brand
They have launched the musichasvalue.ca website, where you’ll find the results of their research, a helpful infographic, an explainer video, an active Twitter account sharing articles on the value of music, and pages of articles and studies on the value of music to businesses, society and the brain.
The research was entirely funded through an Ontario Music Fund grant received from OMDC for this purpose. The research was conducted by Leger – The Research Intelligence Group.