OK Computer – Social Media 101, Presented by MusicOntario
Friday, September 27, 2018, 10:30 pm to 11:30 pm (Lakeshore)

The basics of using platforms like Facebook have become second nature for most, but when it comes to promoting new music, an event, or your business, it gets significantly more complicated. Simply posting info and crossing your fingers won’t cut it these days – while it’s great to keep friends and family in the know, it’s new fans and customers that you really want to reach. So, what are proven strategies to get the most out of Facebook? How can you analyze the metrics from Insights? Can you crack the algorithm? This panel of experts will show you some tips and tricks, both paid and unpaid, for squeezing as much juice out of Facebook marketing as you can. Make sure you’re using your time on social media wisely and building your b(r)and and fanbase – every post counts!

PANELISTS

• Chris Thompson
• Kimberly Sinclair
• Tyler Tasson

Building Your Team & Community in the Music Industry, Presented by MusicOntario
Friday, September 27, 2018, 3:30 pm to 4:30 pm (Ontario A)

Many artists aspire to build a cohesive team to handle the business aspects of their careers, whether it be in the realms of management, booking, copyright or finances, to name a mere few. But further to that – how can you build a team whose vision, ethics, and sense of community complement your own? This discussion bridges industry and community, and how to find a healthy balance between career, creativity, identity, and building the music biz to be a safer, more inclusive space.

PANELISTS

• Aerin Fogel (Venus Fest) – Moderator
• Irish Mythen (Artist)
• Tessa Giro-Gooden (Artist, former SOCAN Foundation & A+R)
• Witch Prophet (Artist)

Right Place, Right Time – Music Supervision Basics, Presented by MusicOntario
Friday, September 27, 2018, 3:30 pm to 4:30 pm (Lakeshore)

Want to generate income long after the work is done? That’s where Music Supervisors can help: having songs placed in filmed media, whether TV, movies, ads, or video games can earn you royalties for years to come. So, how can you get your perfect love song into the hands of the people who curate soundtracks and make those decisions? What are the best practices to make sure your song gets heard? This panel will help you discover the Music Supervisor’s process and how to give your song a fighting chance.

PANELISTS

• Andrea Higgins
• David Hayman
• Randi Frakin